We’re proud to unveil our new brand and visual identity! The YSPN visual identity reflects the concept of greater heights through solidarity. Using the architectural analogy of the ‘bundled tube structure,’ the design team used conceptual towers to express how everyone in the network collectively influences each other’s success.
A new typeface was constructed for YSPN as part of this project called ‘Sewa Sans,’ which expresses the impact of YSPN through the upward kinks in the lettering to show continuous growth.
YSPN would like to thank the hard work of Studio Nerve who delivered this project to YSPN as a pro-bono project.